Carol Dray, the former commercial director for VisitBritain, has joined The Travel Corporation to head up its ecommerce strategy.
The Travel Corporation has more than 40 brands, including Trafalgar Tours, Contiki, Red Carnation Hotels, Uniworld River Cruise Collection and Insight Vacations.
Dray left VisitBritain in December after four years with the tourism organisation.
She has previously worked for lastminute.com, Thomas Cook, Avis, Sportingbet, Gail Kenny Executive Search and Travelzest, Avis and British Airways.
“I am joining TTC at a hugely exciting time, as it prioritises and invests in technology to enhance both its ecommerce strategy and its service delivery,” said Dray.
Gunjan Verma, chief technology officer at TTC, added: “We are delighted to have Carol join our team. She has a keen eye for strategic business development, brings excellent commercial acumen and a proven track record in seamless execution and project delivery. We’re all looking forward to working with her.”