Stephanie Lord has been appointed as head of marketing for Global Travel Group.
She returns to the UK after four years as head of marketing communications for dnata’s portfolio of travel brands based in the UAE, including dnata Travel, Emirates Holidays, Arabian Adventures and Yalago.
In her new role Lord will be responsible for leading Global Travel Group’s marketing team and functions.
This includes driving strategies and campaigns across recruitment, PR, advertising and multi-media marketing channels to both work alongside existing member agents and enable them to grow their brands and sales, as well as supporting new members.
Reporting to Global Travel Group’s commercial director Cherie Richards, Lord will also lead the marketing team to develop new propositions for the consortia’s portfolio of supply partners.
Before working in Dubai, Lord held the position of senior marketing manager at the Gold Medal Travel Group and has continued to demonstrate her marketing knowledge and expertise throughout her career.
Richards said: “Stephanie is highly respected across Global Travel Group and the dnata family and we are thrilled to welcome her to the team.
“She has been instrumental in the company’s marketing strategy for a number of years and we look forward to building on this success and continuing to grow our support for both members and supply partners in the future.”
Lord added: “It’s great to be back in the UK, and being able to continue to support dnata’s travel division.
“Working in Global Travel Group gives a new dimension to the work I’ve done previously working in the tour operation, bedbank and DMC world. I’m looking forward to getting to know our agent membesr present and future, and supporting them with our marketing offering.
“I’ll also be looking to develop our relationships with supply partners, to bring their products to life through our network.”