Abercrombie & Kent has said it is in advanced discussions to buy Cox & Kings’ UK operation.
Founder and co-chairman Geoffrey Kent said: “I’m excited at the prospect of adding the Cox & Kings UK business to the Abercrombie & Kent family.
“The acquisition will expand our portfolio of product offerings in the UK, particularly with their established escorted touring programme.
“This is just the start of our growth plans in the UK and globally.”
Managing director Kerry Golds added: “We’re committed to investing in Cox & Kings.
“It’s a renowned brand with an experienced and dedicated team that I’m looking forward to working with. I’m confident that with their strong trade relationships and loyal client base, we can take Cox & Kings to the next level.”
A&K has promised to honour current and future bookings, maintain the current Cox & Kings UK staff and invest in the business if the deal goes ahead.