Flybe is to rebrand under the name Virgin Connect under its new ownership.
The airline was sold earlier this year to Connect Airways, a consortium consisting of Virgin Atlantic, Stobart and hedge fund Cyrus Capital.
An overall re-brand is scheduled to be completed next year.
“We are hugely excited by this milestone in our airline’s 40-year history,” said Connect Airways CEO Mark Anderson.
“We will remain true to our heritage and reason for being, which is offering essential regional connectivity to local communities.
“At its heart, Virgin Connect will be passionately focused on becoming Europe’s most loved and successful regional airline. It will offer travel that is simple and convenient with the personal touch.
“As part of the Virgin family, we now have~a tremendously re-energised team. From here on in, we invite our customers, partners and the communities we serve to join us on every step of this exciting journey.”