Fred. Olsen Cruise Lines has launched a series of destination-led advertisements to run alongside Channel 4’s popular ‘Life in the Sun’ TV series.
The six-month sponsorship deal is aimed at attracting new customers who have never tried Fred. Olsen before.
Other Fred. Olsen advertisements will also appear alongside associated programmes, ‘A New Life in the Sun’ and ‘Sun, Sea and Selling Houses’, shown across Channel 4 and More 4.
The advertisements, which are featured at the beginning and end of the programmes and during breaks, will focus on a number of the destinations that Fred. Olsen will be visiting in 2020/21, including Australia, Indian Ocean, Japan, South America and Thailand.
Sales and marketing director Jackie Martin said: “This marks the start of an exciting six months of sponsorship, showcasing our brand to a whole new audience.
“While we know that these viewers are already hugely interested in travel, many of them will never have cruised before. So, this is a great opportunity to introduce them to the wonderful world of cruising with Fred. Olsen.
“Like Fred. Olsen, Channel 4 and More 4 are both much-loved and respected brands, making this new partnership the perfect fit.”